MailChimp is one of the most popular platforms for implementing real estate email marketing campaigns.
MailChimp allows automating real estate marketing campaigns, creating well-segmented mailing lists, and focusing advertising actions more precisely.
What is a drip campaign?
Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status. Businesses use drip marketing to keep in touch with an audience—in a personalized and targeted way—following important actions or dates.
Why you should use it
Drip marketing can help you boost sales by turning visitors into buyers, increasing repeat purchases, and reengaging a dormant audience. By communicating your company’s value, you build a relationship with your audience and demonstrate that you’re a great resource for their needs.
Drip emails can accompany each potential customer through your sales pipeline. From welcome drips, onboarding sequences, lead nurturing campaigns and abandoned shopping carts to new product recommendations.
Reach out on dates that are important to your audience
Date-based automation makes it possible to communicate with your audience on the days that matter to them. You can use this automation on many kinds of occasions, like:
Birthdays, anniversaries, and other events. While you may not turn these into a series, an email on an audience member’s birthday, the anniversary of their first purchase, or another relevant event can be a great way to reinforce your brand value—and perhaps even prompt a purchase.
Watch how to make a drip campaign below:
Video Coming Soon