What types of real estate content are right for social media?
Now that we know which networks represent our top priorities, let’s talk about types of real estate social media posts.
Unlike most industries, social media for real estate doesn’t require you to be shy about what you’re selling.
In terms of real estate marketing ideas, it’s important to have a diverse (and not totally sales-y) content calendar. Rather than beat your followers over the head with sales pitches, here’s a snapshot of what you can post to grow and engage your followers.
Property photos
Here’s some good news: social media for real estate is highly visual in terms of content.
That’s why stunning, high-res property photos are central to so many real estate business’ social strategies.
Not only do eye-popping photos encourage “likes” and shares, but also compel your followers to get in touch with you. Take note that almost all photo-based real estate content is coupled with copy that “sells” the property and likewise contains details and contact information.
How do you make your photos stand out, though? Get creative! Premium Instagram filters or interactive photos (think: 360 photos on Facebook) are both solid starting points for making your visuals stand out from the crowd.
Success stories and client testimonials
One of the biggest benefits of real estate social media posts is the ability to highlight your success stories to connect with clients.
Your clients are spoiled for choice when it comes to finding an agent or company, so the more you’re able to provide proof of your satisfied clients, the better.
That’s why we see so many photos that document the story of a client that culminates in their closing day.
These types of posts do double-duty in both building a sense of social proof and showing off the human side of your business. Anything you can do to make your happy clients part of your social strategy is a plus.
Company milestones
Beyond social, awards and accolades are another way to highlight your real estate business’ track record.
For example, check out how Luxury Living Chicago celebrates making the Inc. 5000 list via Instagram Stories.
Don’t be shy about talking up your business’ accomplishments. Again, with such crowded competition, these sorts of distinctions can help you win over clients.
Industry and market news
No matter where you do business, the real estate market at large is constantly evolving.
Whether it’s advice, helpful content or industry reports, keeping your clients in the loop shows that you’re an active participant in your industry.
New listings and properties
Perhaps the most obvious type of post to publish, make a point to stylize and elaborate on your latest listings via photos and captions.
Companies like @properties do a brilliant job by incorporating multiple photos of each listing and using contact information as a sort of call-to-action.